Warm partnered nest from start-up to sell-up, realising the founding partners’ goals within five years. nest disrupted the conservative city centre lettings sector, speaking to young professionals via a playful brand proposition.
Our work spanned brand, copy, press, vehicles, franchising and online and offline comms. If plagiarism is truly a compliment, then we’re very grateful. Copied incessantly, but never outdone.
Above: In addition to brand positioning and strategy, we ensure all boxes are ticked. From values and core messaging, to a complete visual language.
Key to the nest brand, was a sense of fun and informality (in a sector that was until this point highly conservative). The nest bird character provided a playful visual hook which the brand concept could hang from.
New tenant welcome pack. Setting the right tone from the beginning of the agency / tenant relationship.
We made three birds and shot a fun, informal library of playful brand-enhancing imagery to draw upon as required.
Franchising. Promotional materials.
Photographic brand imagery was featured across digital communications and press ads to lift routine comms above the sector norm.
Where photography wasn’t preferred, illustration took the lead with the nest birds celebrating St. Patrick’s Day, the Royal Wedding, and 101 different cultural touching points, striking a chord with the young professional target market.
Our relationship with nest spanned the entire lifespan of the business, from start-up to sell-up. It’s a great example of how ambitious founders who are open to intelligent brand positioning and thinking can see turbo-boosted ROI.
We’re actively looking for new partnerships with ambitious B2C and B2B start-ups, so if you think you need a brand proposition that sets you apart, let’s talk.